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Multi-Touch Attribution for B2B

Hard
HardStrategyStrategic PlanningattributionAsked 1 times

Problem

How would you design a multi-touch attribution framework for Flexport’s B2B product with an eight-month sales cycle?

Practicing as: Marketing Analytics Specialist interview at Flexport

Hi, I'll play your Flexport interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mixed and moderately difficult, so expect me to be professional and fair. Take your time with the question above and answer like we're in the room.

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