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Diagnosing Customer Retention Drops

Medium
Product SenseData Analysis

Problem

How would you approach identifying the root cause of a sudden drop in customer retention for a retail client at Kantar?

Practicing as: Customer Insights Analyst interview at Kantar

Hi, I'll play your Kantar interviewer for the Customer Insights Analyst role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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