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Win a Restaurant Chain From Competitors

Lollicup USAMediumStrategy00:00
Lollicup USA
Your interviewer · Account Executive
In session
Interviewer

Welcome to your interview for the Account Executive role at Lollicup USA.

The question is on your right: Win a Restaurant Chain From Competitors. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

How would you approach a prospective restaurant chain that is currently using a competitor's packaging?