Measuring Multi-Channel ROI

Gilead SciencesMediumMetrics00:00

Gilead Sciences

Your interviewer · Marketing Analytics Specialist

In session

Interviewer

Welcome to your interview for the Marketing Analytics Specialist role at Gilead Sciences.

The question is on your right: Measuring Multi-Channel ROI. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

How do you approach measuring the ROI of a multi-channel marketing campaign at Gilead Sciences?