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Justifying Marketing Investments

HardStrategy00:00
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Your question is Justifying Marketing Investments. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

How do you act as a consultant to the broader marketing department and provide evidence needed to justify new investments or pivot away from strategies that are no longer serving the hospital’s goals at Boston Children's Hospital?