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Homepage Banner A/B Test Design

MediumA/B Testing & Experimentation00:00
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Your question is Homepage Banner A/B Test Design. Take a moment with it on the right.

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Scenario

Scenario

You work on a product team that wants to add a new promotional banner to the homepage. The banner could increase clicks and downstream conversion, but it might also distract users from their main tasks or create a noisier homepage experience.

Question

How would you design an A/B test for this new homepage promotional banner? Walk through the hypothesis, success metrics, sample size, experiment setup, and how you would decide whether to ship.

What Success Looks Like

MDE·10% relative liftKey guardrails·Bounce rate, core navigation CTR, page load time p95Primary metric·Homepage visitor purchase conversion rate