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Handle Cost Concerns on Adoption

MediumSales & Customer00:00
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Problem

Scenario

You're in a sales conversation and a client is hesitant to move forward because the new solution feels too expensive.

Question

How would you address their fears about cost?

What This Tests

  • Handling cost objections without defaulting to discounting
  • Reframing price around business value and ROI
  • Engaging the right stakeholders, especially the economic buyer
  • Communicating clearly under deal pressure