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Handle a Critical Vendor Delay

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Problem

Scenario

You are managing operations for a high-demand beauty category during a major promotional period. A key vendor informs you that an expected batch of a top-selling SKU will miss its delivery window, putting availability, campaign commitments, and customer experience at risk. You need to respond quickly across supply, merchandising, warehouse operations, and customer-facing teams so the business impact is contained and decisions are made before the stockout becomes visible.

Question

If a key vendor fails to deliver a high-demand product batch on time, what contingency plans would you execute to minimize business impact?