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Guardrails for a Pricing Change Test

MediumA/B Testing & Experimentation00:00
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Your question is Guardrails for a Pricing Change Test. Take a moment with it on the right.

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Scenario

You work on a ride-sharing marketplace and your team is testing a pricing change in the app. Leadership wants to know whether the new pricing improves revenue, but you are worried it could hurt conversion or create a bad rider experience.

Question

How would you define the right guardrail metrics for this pricing change, and how would you decide whether the test is safe to ship?