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Forecasting Customer Behavior

MediumStatistics & Probability00:00
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Your question is Forecasting Customer Behavior. Take a moment with it on the right.

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Forecasting customer behavior

Scenario

You are analyzing customer behavior from a product analytics dataset. Your team wants to forecast what customers are likely to do next using the data already available, including past activity, timing, and segment differences.

Question

Explain how you would forecast customer behavior based on available data.