Problem
Scenario
You're looking at a user journey and want to understand where users are falling out before they reach the core value moment. The team wants a simple, structured way to pinpoint the biggest drop off and decide where to investigate first.
Question
What’s your approach to identifying the biggest drop-off in a user journey?
What this tests
- Define the funnel clearly
- Measure step-by-step conversion rates
- Identify the largest drop-off correctly
- Use leading indicators to prioritize investigation
Practicing as: Product Growth Analyst interview at MotiveHi, I'll play your Motive interviewer for the Product Growth Analyst role. Candidates describe these interviews as often stressful and moderately difficult, so expect me to be direct and to the point. Take your time with the question above and answer like we're in the room.
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