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Find Pain Points from Feedback

MediumProduct Sense00:00
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Problem

Scenario

You are working on a consumer home services product where customers book, reschedule, and manage appointments in-app. The team gets a steady stream of reviews, support tickets, survey comments, and call transcripts, but the feedback is messy and often contradictory. You have been asked to turn that feedback into a clear view of where users struggle most in the journey.

Question

How would you use customer feedback to identify pain points in the user journey?