Your question is Find Friction in Member Journey. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are working on a mobile-first banking product and the team wants a clearer view of where members get stuck across the journey, from sign-up through ongoing use. There is plenty of event data, but not every drop-off is equally important, and some friction may affect certain member segments more than others.
How would you use data to identify the biggest friction points in the member journey?