Your question is Explaining Programmatic to a Skeptical Buyer. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Tell me about a time you had to explain a complex digital advertising concept—like programmatic buying—to a traditional marketer who was used to direct buys. How did you make it understandable, address skepticism, and move the conversation toward a decision or next step?