Your question is Explaining Confidence Intervals in A/B Tests. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are reviewing an A/B test on Instagram Reels where the treatment changed the save button placement. The team has the lift estimate and the confidence interval, and a PM asks what that interval actually means.
How would you explain a confidence interval to a PM in the context of an A/B test?