Your question is Explaining a Surprising Customer Trend. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You see a customer behavior pattern that goes against what the business expected. Before changing the narrative, you need to decide whether the result is real, spurious, or driven by a hidden segment or confounder.
How would you explain a surprising customer trend when it conflicts with what the business expected?