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Modern PBM Value to Brokers

SmithRxMediumStrategy00:00
SmithRx
Your interviewer · Account Executive
In session
Interviewer

Welcome to your interview for the Account Executive role at SmithRx.

The question is on your right: Modern PBM Value to Brokers. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

Explain how a modern PBM differs from a legacy PBM, and how you communicate that value proposition to a skeptical broker at SmithRx.