Your question is Explain data-driven retail prioritization at Heathrow. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Explain how you would lead a project to determine which customers spend more money in different parts of Heathrow Airport, what data you would collect, what analyses you would perform, and how the conclusions would inform retail strategy.