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Explain Complex Products Simply

EasySales & Customer00:00
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The question is on your right: Explain Complex Products Simply. Take a moment with it first.

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Problem

Scenario

You are on a customer call and the product you sell is clearly technical, but the person across the table is not. They care about business impact, not features or jargon.

Question

How would you explain a complex product to a non-technical customer?