Your question is Explain CLV for Marketing Decisions. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're working with a marketing team that needs to decide how much to spend to acquire and retain customers. Some channels bring in more signups, but the long-term value of those customers may differ.
Can you explain the concept of customer lifetime value (CLV) and how it impacts marketing decisions?