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Evaluating Observed Lift Significance

MediumStatistics & Probability00:00
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Your question is Evaluating Observed Lift Significance. Take a moment with it on the right.

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Problem

Scenario

You observe a lift in a treatment group relative to a control group after running an experiment. You need to decide whether that lift reflects a real effect or random variation in the sample.

Question

How would you determine whether an observed lift is statistically significant?