Your question is Evaluating a New Market Entrant. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're advising a company that has built a strong position in a growing software market, and leadership has just learned that a new competitor is entering. The entrant appears credible, but there is limited information on how strong its product, pricing, distribution, and long-term staying power will be. Your job is to assess whether this is a serious threat, a niche player, or a catalyst that changes how the company should compete.
How would you evaluate a new competitor entering the market?