Your question is Evaluate Rider Acquisition Campaign Effectiveness. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're reviewing a new rider acquisition campaign and need a clean way to judge whether it is actually working. The team wants to look beyond top-line signups and understand whether the campaign is bringing in riders who activate, take trips, and create value over time.
What metrics would you consider to evaluate the effectiveness of a new rider acquisition campaign?