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Evaluate Onboarding Step Friction

MediumProduct Sense00:00
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Your question is Evaluate Onboarding Step Friction. Take a moment with it on the right.

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Problem

Scenario

You're working on onboarding for a collaborative work management product. The team wants to add a new step in the first-run flow, but there is debate about whether it will improve downstream user quality or simply create drop-off.

Question

How would you evaluate whether a new onboarding step is adding friction or improving quality?

What This Tests

  • Ability to define the user's job to be done in onboarding
  • Judgment on funnel trade-offs between conversion and quality
  • Use of guardrail thinking to avoid optimizing one metric in isolation
  • Product sense on when friction is useful versus harmful