Your question is Evaluate New Market Growth Opportunity. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are advising a product growth team that has strong traction in its current core audience, but leadership wants to know whether the next growth step should come from a new market or a new user segment. The team needs a clear way to judge whether the opportunity is large enough, reachable enough, and likely enough to produce durable growth.
How would you evaluate a growth opportunity in a new market or user segment?
The question is about strategic evaluation, not a specific launch plan. The candidate should show how to size the opportunity, test fit, and decide whether it deserves investment.