Your question is Evaluate New Market Attractiveness. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are advising a company that is considering expansion into a new market. Leadership wants a clear view on whether the opportunity is large enough, attractive enough, and defensible enough to justify the investment.
How would you decide whether a new market is attractive enough to enter?
The question is not only whether the market is big. It is whether the company can win a meaningful share with acceptable economics and a strategy that strengthens its long-term position.