You work on a live game where the team runs events, rewards, content drops, and limited-time offers to keep players coming back. Some of these programs lift short-term activity, but it is not always clear whether they improve true player retention or just pull engagement forward for a few days.
How would you evaluate whether a game's live ops strategy is actually driving retention?
Separate short-term event engagement from durable retentionDefine a primary retention KPI and supporting leading indicatorsCompare exposed players with a credible baselineCheck for fatigue, pull-forward effects, and segment-specific impact