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Evaluate CAC, LTV, and Payback

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Problem

Scenario

You are a product growth analyst evaluating a new acquisition channel for a B2B SaaS product. The channel is producing qualified signups, but the team is debating whether the economics are strong enough to scale spend. Leadership wants a clear read on how CAC, LTV, and payback period should be interpreted together.

Question

How would you think about the relationship between CAC, LTV, and payback period for a new channel?