Your question is Evaluate Accessibility in Ride Booking. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
SwiftRide is a mature ride-hailing platform with 35M monthly active users across North America and Europe. Its mobile app is the company’s primary product, and growth now depends more on improving conversion and retention than on geographic expansion.
SwiftRide recently saw a rise in support tickets tied to booking failures, especially from users who rely on screen readers, larger text, voice control, or high-contrast settings. Internal research found that 11% of attempted ride bookings from users with accessibility settings enabled are abandoned before confirmation, versus 6% for the overall population. The team is planning a redesign of the booking flow and wants product leadership to ensure accessibility is treated as a core user experience requirement rather than a compliance checklist.
You are the product manager responsible for evaluating the current experience and recommending what to improve first. Assume engineering can support only a limited set of changes in the next quarter, so you must make explicit prioritization trade-offs.