Your question is Email Click Rate Significance Test. Take a moment with it on the right.
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BrightCart, an online retail platform, wants to know whether a new promotional email template improves click-through rate versus the current template. The marketing team ran a randomized A/B test on a single campaign.
Use an appropriate statistical method to determine whether the new email template produced a statistically significant change in click-through rate.
| Group | Emails Sent | Clicks | Click-Through Rate |
|---|---|---|---|
| Control (current template) | 18,500 | 1,554 | 8.40% |
| Treatment (new template) | 17,900 | 1,647 | 9.20% |
Additional test settings:
| Parameter | Value |
|---|---|
| Significance level | 0.05 |
| Test type | Two-tailed |