Your question is Ecommerce User Acquisition Strategy. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are advising a company that wants to grow in ecommerce, but the segment is not yet a major source of users. The team needs a clear view on which product growth strategies would actually bring in and convert these users.
Aircall wants to expand its footprint in the e-commerce sector. What product growth strategies would you use to acquire these users?