Your question is Driving a Market Investment Decision. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Imagine this: a new mobile phone is introduced, and for about a year there is only one other competitor in the market. You work for Motorola, and the company is deciding whether to invest in marketing. What would you do, and what would you look at, to help the company make a decision as an analyst?