You work on a ride-sharing marketplace and your team is considering a new driver incentive structure. The goal is to understand whether the change improves marketplace outcomes without creating unintended side effects for riders or driver supply.
How would you set up an A/B test to evaluate whether the new incentive structure works? Walk through how you would define success, choose the randomization unit, and decide whether the result is good enough to ship.
You work on a ride-sharing marketplace and your team is considering a new driver incentive structure. The goal is to understand whether the change improves marketplace outcomes without creating unintended side effects for riders or driver supply.
How would you set up an A/B test to evaluate whether the new incentive structure works? Walk through how you would define success, choose the randomization unit, and decide whether the result is good enough to ship.