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Discovery for Customer Pain Points

EasyProduct Sense00:00
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Welcome to your interview.

The question is on your right: Discovery for Customer Pain Points. Take a moment with it first.

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Problem

Scenario

You're speaking with customers about a product they use in their daily work, and you need to understand what is actually frustrating them versus what is just a feature request. The goal is to learn where the product is failing, what job the customer is trying to get done, and which users feel the pain most strongly.

Question

How do you uncover customer pain points during discovery?