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Diagnosing a Sudden KPI Drop

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Your question is Diagnosing a Sudden KPI Drop. Take a moment with it on the right.

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Problem

If a core business KPI suddenly drops by 15% overnight, what is your step-by-step framework for diagnosing the root cause? Explain how you would first validate the measurement and data pipeline, then distinguish a real business change from an instrumentation or reporting issue. Describe how you would decompose the movement, prioritize hypotheses, communicate findings, and define follow-up actions.