You are a senior product analyst on a ride-hailing marketplace. In San Francisco, ride requests are down 10% week over week, from 1.2M to 1.08M requests, after holding roughly flat for the prior month. The decline started on Monday and is showing up across both app and web traffic, while completed trips are down 7% and driver supply looks stable at first glance. The local operations team wants to know whether this is a demand issue, a funnel issue, or something tied to a recent product or market change.