Problem
Scenario
You are investigating a rider funnel issue in a mobile marketplace app. Over the last 2 weeks, conversion from app open to completed ride request fell from 18.4% to 15.1%, while app opens stayed flat at about 9.8M per week. The drop started shortly after a home screen update and a pricing display change, but overall demand and rider acquisition were stable. Leadership wants to know whether the issue is in intent, quote viewing, price acceptance, pickup selection, payment, or a technical failure in the request flow.
Question
If conversion from app open to request ride dropped, how would you break down the funnel to find the issue?
Core Metric
Practicing as: Data Analyst interview at Didi ChuxingHi, I'll play your Didi Chuxing interviewer for the Data Analyst role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.
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