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Diagnose Regional Ride Request Drop

Medium
MediumMetricsFunnel AnalysisDiagnosisTime SeriesAsked 2 times

Problem

Scenario

You are investigating rider demand for a two-sided marketplace. In one region, weekly ride requests fell from 1.24M to 1.05M over the last 2 weeks, a 15% drop, while other comparable regions stayed roughly flat. Completed trips declined from 910K to 790K, and rider app opens were down only 3%, which suggests the issue may be deeper in the request funnel. During the same period, the team rolled out a Rider app update, adjusted upfront pricing in several cities, and saw heavier than usual rain in one metro area.

Question

How would you investigate whether a regional issue is causing a drop in ride requests?

Key Signals

Scope·One region, peer regions flatRide requests·1.24M to 1.05M, down 15%Recent context·Rider app update, upfront pricing changes, unusual rain in one metroCompleted trips·910K to 790K, down 13%Rider app opens·Down 3%
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