Your question is Diagnose Ride Booking Funnel Drop. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You are a senior product analyst on a mobile ride-hailing app. Over the last 14 days, completed ride bookings fell 9%, from 1.12M to 1.02M, while app opens stayed flat and rider supply was unchanged. The drop started two days after a home screen redesign and a change to the fare estimate module. Product and operations want to know whether the issue is in search, quote viewing, or final booking.
How would you use funnel analysis to diagnose a drop in ride bookings?