Interview Guides
You are reviewing business performance for a B2B SaaS company, and quarterly revenue is trending downward. Leadership wants to know whether the issue is coming from new business, renewals, pricing, product mix, or sales execution. You need to identify the first metrics to check so you can narrow the problem quickly and separate leading signals from lagging outcomes.
If our quarterly revenue is trending downward, what metrics would you investigate first to identify the root cause?
