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Diagnose Onboarding Funnel Leaks
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Diagnose Onboarding Funnel Leaks

MediumSQL · PostgreSQL

Problem

Write a SQL query to analyze onboarding drop-off by day and partner bank for Scalable Capital, using joins and aggregations to identify the largest funnel leaks.

Calculate the funnel from application start through identity verification, approval, and funding. Include applications whose partner bank or event records are missing.

Output

  1. One row per onboarding day and partner bank.
  2. Return onboarding_day, partner_bank, stage counts, each sequential drop-off count, largest_leak_stage, and largest_leak_count.
  3. Sort by onboarding day ascending, then partner bank ascending. Break ties between leak stages in funnel order.

Schema

onboarding_applications
ColumnTypeDescription
application_idPKINTUnique onboarding application identifier
partner_bank_idINTPartner bank associated with the application
created_atTIMESTAMPTimestamp when onboarding started
partner_banks
ColumnTypeDescription
partner_bank_idPKINTUnique partner bank identifier
bank_nameVARCHAR(100)Partner bank name
onboarding_events
ColumnTypeDescription
event_idPKINTUnique onboarding event identifier
application_idINTApplication associated with the event
event_typeVARCHAR(40)Onboarding funnel event type
event_atTIMESTAMPTimestamp when the event occurred
Tablesonboarding_applicationspartner_banksonboarding_events
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