You've launched a new product feature and early usage looks weaker than expected. The team wants to understand whether the issue is awareness, eligibility, activation friction, or weak repeat usage, and to avoid jumping straight to a solution before the metric is broken down.
What would you look at first if a new feature has low adoption?
Not all eligible users may have seen the featureUsers may click but fail to complete the first workflowThe wrong persona may be exposed to the featureOne-time trial may be happening without repeat value