You're working on a commerce product that gets plenty of traffic to product detail pages, but a much smaller share of visitors add items to cart than expected. Leadership wants to know whether this is a product problem, a traffic quality problem, or a mismatch between what users expect and what they see.
A product has high traffic but low add-to-cart rates. What are your hypotheses, and how would you test them?
Ability to diagnose a conversion problem at the right funnel stepAbility to identify user pain points behind weak purchase intentAbility to propose concrete validation methods, not just brainstorm causesAbility to prioritize between traffic, UX, trust, and merchandising issues