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Diagnose Funnel Drop-Off

MediumMetrics00:00
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Your question is Diagnose Funnel Drop-Off. Take a moment with it on the right.

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Scenario

You are a product growth analyst on a mobile-first consumer app with a multi-step onboarding and purchase funnel. The team sees healthy traffic, but only a small share of users make it from first visit to completed purchase, and leadership wants to know where the biggest drop-off is happening. You are asked to break the funnel down and explain what is driving the loss.

Question

How would you analyze a product funnel to find where users are dropping off?