Welcome to your interview for the Data Scientist role at BMW Group.
The question is on your right: Diagnose Funnel Drop-Off. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
You are a product growth analyst on a mobile-first consumer app with a multi-step onboarding and purchase funnel. The team sees healthy traffic, but only a small share of users make it from first visit to completed purchase, and leadership wants to know where the biggest drop-off is happening. You are asked to break the funnel down and explain what is driving the loss.
How would you analyze a product funnel to find where users are dropping off?