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Diagnose Comment Drop on Feed Posts

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Your question is Diagnose Comment Drop on Feed Posts. Take a moment with it on the right.

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Scenario

You are a product growth analyst on a social feed team. Over the last 7 days, comments on feed posts are down 5% week over week, while post impressions are flat and likes are down only 1%. The drop is concentrated on mobile app traffic, and a recent ranking tweak shipped in the feed surface 10 days ago. The team also ran a small experiment on comment composer placement during the same period.

Question

We noticed a 5% drop in comments on posts. Walk me through how you would diagnose this.