Welcome to your interview.
The question is on your right: Diagnose Churn by Customer Segment. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You are a product growth analyst on a B2B calling platform. Overall monthly churn is 4.8%, but one customer segment accounts for 62% of all churned accounts even though it represents only 18% of active customers. That segment also has lower expansion revenue and shorter tenure than the rest of the base. Leadership wants to know whether this is a product fit issue, a pricing issue, or a support issue.
What would you do if you found that one customer segment was driving most of the churn?