Welcome to your interview for the Product Growth Analyst role at Workiva.
The question is on your right: Develop a New Market GTM Strategy. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
You are advising a product team that needs to take a new solution into a market it has not sold to before. The team has a working product, but the buyer, the sales motion, and the competitive set are still unclear.
Walk me through a time you developed a go-to-market strategy for a new market or solution.