Detecting Bias in Customer Surveys

HardStatistics & Probability00:00

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Your question is Detecting Bias in Customer Surveys. Take a moment with it on the right.

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Problem

Scenario

You're reviewing customer survey results and want to know whether the responses reflect the full customer base or a skewed subset. You need to assess whether the survey itself is biased.

Question

How would you determine whether a customer survey is biased?

What to Look For

Differences between respondents and the target customer population
Evidence of nonresponse or selection bias
Whether observed gaps are larger than expected from sampling noise
Whether weighting or redesign is needed before using results