Your question is Designing for an Unfamiliar Market. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Tell me about a time you had to design for a user demographic or market you were initially unfamiliar with. How did you build understanding, adapt your design decisions, and validate that the experience actually worked for those users?